Catching Up: Social in Asia

For all we know, digital and social is a very fast-paced industry and we- marketers, social media practitioners, entrepreneurs and even CEO, CMO, CFO-  all have to keep up with the changes. At some point, what we’ve mastered about Facebook ads or Twitter content best practices last year may not be applicable to our campaigns this year. So I thought of curating some relevant social media news, specifically in Asia (cause you’ll read those big news/changes in The Next Web, Mashable or Tech in Asia) so I’ll be updated together with you.

For now, I’ll be repurposing some of the content that I’ve written in We Are Social Singapore’s Tuesday Tune Up.  But will be curating more as much as possible in the days to come. Have fun!

WeChat launches ad platform
WeChat, the Chinese messaging service, has created an ad platform for brands with over 100,000 followers. Ads will only appear when users click on full-page posts from officials accounts that they already follow. Even then, the ad is not full screen, but shows up at the bottom of the page.

Facebook Messenger is the chat app choice in The Philippines
While smartphone adoption is rapidly growing in The Philippines, it remains among the lowest in Asia Pacific. According to the new report from OnDevice Research, 80 percent of mobile users in The Philippines are regular Facebook messenger users, leaving behind popular chat apps like WhatsApp, Line and WeChat. Messenger is followed by Viber and Skype which both offer free international calls. This result may be attributed to the huge number of Filipinos working overseas keeping in touch with their families back home.

PH FB Messenger

LOL Lah! curates the best videos across Asia.
LOL Lah! is a new site curating the latest lulz-worthy videos across Asia. It aims to be the “hub” for pop culture in the region where people could go to find regional memes, rather than only global memes. LOL Lah is created by Tamara Sanderson, a Singapore-based Google employee and creator of the app Timeaway that lets parents monitor and control their kids’ smartphone or tablet usage. She explains to TechinAsia that she uses YouTube Trends, sorted by country, to find popular new videos. Teaming up with a social media guru in the Philippines, they look for viral content online. According to Sanderson, Asia is one region but each country is very unique. For example, Singapore likes Buzzfeed-esque comedies, India is full of Bollywood favourites and Philippines loves basketball and the Voice Kids clips.

Senti, a social media tool fluent in Filipino and text-speak
Having difficulty listening and monitoring conversations in the Philippines because of the variations of English, Filipino, Taglish, and even text-speak? A new Manila startup, Senti, may be the answer. Senti wants to help companies and brands understand and have a better view of what Filipinos have been talking about online using Filipino, English, Taglish and other variations of the language. “Other variations” include text-speak, beki-speak (gay lingo) and coined words. After consolidating data from different social media streams, Senti uses it to come up with analytics and data insights about products, events and personalities. The startup plans to add the ability to forecast trends in social media in the local context in one of its features in the future. This plan also extends its value to television, where they can detect the type of shows Filipinos watch, for example.

“Hot” this week:

Facebook adds ‘suggested videos’ to mobile: http://bit.ly/1nqn1Ei
Facebook creates ‘Out-App Purchase’ ad: http://bit.ly/1jKkiej
Twitter goes all out on organic reach: http://bit.ly/1kXRCJq
Pinterest updates ‘Follow’ pin: http://bit.ly/1p0ilrg

Click here for interesting updates 2 weeks ago.

 

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