It’s Holy Week and Ramadan is just around the corner! With the diversity of cultures and religions, marketers in Southeast Asia are now finding various ways to win their consumers in the most ethical (I hope!), strategic and cost-efficient.
Here’s Google Indonesia’s Winning Ramadan with Digital Report, in case you need it.
Though it’s almost half of the year, I’m compiling some great reports that can be useful for your 2019 marketing strategy. A lot of insights to take in, so I recommend all these for your weekend reads!
GLOBAL
Global Digital Yearbook 2019 (by We Are Social and Hootsuite)
Technology-driven Retail (by AliResearch)
SOUTHEAST ASIA
For all individual digital reports for Southeast Asian markets, please visit Data Reportal’s dedicated page for their SEA reports.
INDONESIA
Daily Social’s Start Up Report 2018
IDN Research Institute’s Indonesia Millenial (Bahasa Indonesia)
Data junkie? Oh, you’ll love Data Reportal… All the numbers you need! It’s one of Simon Kemp’s brainchild (if you know him, you’ll confirm it from the sophisticated and very systematic decks for sure. Haha).
Happy reading!
