2014 APAC Digital Overview

It’s a new year! C’mon, you shouldn’t be so pessimist at this time of the year!? 🙂

If one of your goals this year is to expand business in Asia Pacific, We Are Social’s Digital, Social and Mobile Report should come in handy when you plot out you next steps.

Not from Asia or no plans to expand here? These may be more relevant to you:

 

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Beauty in East Asia means skincare, while in SEA it’s makeup: Hakuhodo

Interested in Asia? I found this interesting article from Campaignsasia.com that might be helpful.

ASIA-PACIFIC- East Asian women focus more on skincare, while makeup takes precedence in Southeast Asia, according to a Hakuhodo study on the perception of beauty products across 14 Asian cities.

Part of its Global Habit survey, which conducts around 900 interviews in each of 34 cities (more than 1,000 interviews in China and in India), this report spans 14 Asian cities in East Asia (China, Taiwan, Hong Kong and Korea), Southeast Asia (Thailand, Malaysia, Philippines, Vietnam, Indonesia and Singapore) and India. 

The report polled the use of 21 beauty products including skincare and makeup and found that more than half were used by at least 50 per cent of women in Seoul, Hong Kong and Taipei. Women in Seoul use the most beauty products by far, with more than 50 per cent using 18 of the 21 products. At the other end of the spectrum, women in three Chinese cities, Southeast Asia and two Indian cities are limited to a few basic items.

One product stood out as almost universally used. Around 90 per cent of women in East Asia use facial cleansers and more than 70 per cent in Southeast Asia (except Jakarta where the figure is still above 60 per cent). Regionally, the lowest use of cleansers is in India, where only 40 per cent of women use them. 

Across Asia, Japan and Korea lead beauty fashions and trends. In Hong Kong and Taipei, women look to Japan more than local trends, but in Southeast Asia, beauty trends from Korea the West lead the way, particularly among younger women.

In China, Japan and Korea have roughly the same degree of influence in Guangzhou, while Korean beauty is the archetype in Shanghai and Beijing.

When it comes to choosing beauty products, price is a factor across all markets. This is combined in Hong Kong and Taipei with a demand for high quality. In Seoul, women care about brand reputation and environmental friendliness—a point of difference for the city. 

In China, women care about brand image, but also convenience and service, particularly in Beijing. In Southeast Asia, women in Vietnam prioritise packaging, Malaysian women require ease-of-use, and in Bangkok, innovation tempts women into buying. 

Grab that International Conference!

You might have high expectations on this post and expect that I’ll be able to feed your hungry passions for blogging and connections but this is highly derived from personal experience that you might or might not relate (if you don’t dare to be a little crazy).

For the past 2 years, I have been invited to the following conferences:

with famous Indonesian Bloggers, Nonadita and DianParamita,
and the famous Political Filipino Blogger, Tonyo Cruz.


Southeast Asian Blogger’s Conference November 2011, Bali, Indonesia
Blogfest Asia 2012- November 2012, Siem Reap, Cambodia

And yes, to my juniors and friends who are inspired with my craziness, here are some of the things that I think I did to be able to be invited –have airfare, hotel accommodations, meals and tours paid by the organizers and had the opportunity to meet awesome people in the region.

1. Travel or Socialize. 

I got my first invitation to the Southeast Asian Blogger’s Conference in 2011 (here’s from a Cambodian friend and blogger’s post whom I met in the Bali Conference and organized the Blogfest Asia 2012) from a guy who coincidentally had the same interests and college degree as me (I met him when I was traveling in Jakarta earlier that year). As a backpacker who blogs and documents about my personal thoughts on the place I travel and how I can show that place how it is to be a Filipino, probably, he thought that it’s easy for him to pick me up to attend from the Philippines since I got a so-so decent blog, a flexible personality (euphemism for not high maintenance. Haha) and will say “yes” in a week notice and without notice on what I’m supposed to do. 🙂

Growing up, I’ve attended a lot of conferences as a Girls Scout, SK Chairman and a campus writer so I think I learned how to smile when they put you on spotlight. 🙂 So, when someone invites you so that they can fill in an empty slot for a blogger’s conference, grab it! It’s a win-win, you’ll need to do a lot of smiling but that’s the start of your unlimited opportunities.

2. Keep an open mind in meeting people, online and offline. 

For some people, the internet gives them freedom to be themselves, say anything they want that sometimes they couldn’t say or do offline, freedom from geographical limits and distances, and from judgments and long list of qualifications that our “normal” world requires. Just like what we normally do in our everyday encounter with people when we do our usual routine, we have to keep an open mind whenever we encounter people online, never judge and be responsible in whatever you post. You never know, that person might be the organizer of the biggest conference in Asia or you’re being stalked by the organizers, watch out!

3. Search for opportunities. Create opportunities.

I am always saying this, “if you feel like there’s no opportunity for you, create one” cause that’s the only time you’ll feel accomplished on that “something” that you are very passionate about. Just like when you say “I want to win a lottery” but you never bet your favorite numbers, opportunities sometimes are within your reach, you’re just too intimidated with them.

Search for conferences in whatever level you want (regional, national, worldwide) and maybe you could also search for the qualifications that’s consistent in their lists and try to have some of them in your things to learn or achieve because you have to go nearer to your goal by building foundations on their basics. (i.e. blog that has been maintained for years, accreditation to group of bloggers, etc)

Have your strategy in your online image and be consistent, unless you have a character that you’re playing and trying to have fortune on, it’s important to be consistent with you self offline and online.

And don’t forget that blogging is a form of social media, so include in your strategy the consistency with your social media network profiles.

4. Just do it.

One frustrated friend once told me that I was lucky to have been invited, maybe it’s because I was a consistent honor student in elementary and high school. Whaaat does it have to do with blogging? Do people ask you nowadays if you were first honor in kinder then they respect you upon knowing that you were? It’s all about your present self. Some people might just be so lazy to share their experiences thinking that it’s too normal but you have to remember that what’s normal for you might not be normal for some people on the other side of the world. And of course, if you’ll have amnesia someday like one blogger said, a blog is a good tool to use to remember! haha.


The bottom line is just do it. It will lead somewhere someday.

Think about why you would like to blog. My friend and a wonderful wife and blogger, Lhen Crystobal, always remind me that bloggers should not lose themselves in the process. We should remember why we enjoy doing this from the very beginning.

5. Get in touch with the right people.

After you have given opportunities, never forget about the experience and the people. If you want to be taken seriously, take things seriously online and offline. It’s a small world and the Internet makes our world smaller than it used to be so post, email, follow and get in touch with those people that you want to be associated with or you want to learn from. 

But at the end of the day, everything depends on your passion and where you want to go because knowing your destination will help you figure out if you have arrived.

For the fun side of the Southeast Asian Blogger’s Conference, here’s what the lovely Indonesian Entrepreneur, Ollie’s compilation of the fun times:






Japanese Free Papers in SE Asia


I am a media person.  I grew up watching TV, reading magazines and listening to radios that led me to pursue some works in the media industry. I then got very passionate to advertising, marketing and to the platform that doesn’t limit information only in tri-media, the world wide web.

But being exposed to publishing in the Philippines for quite a long time, I can say that ‘free papers’ are becoming a  trend now and unlike the former notion that since they’re-free-they-don’t-have-good-info, I noticed that they are now becoming ‘glossier’ and thicker. 

But as I started working for the Philippine Primer, I got more and more exposed to a several Japanese free papers in the Southeast Asia and I started to wonder if this trend is from Japan just like the famous Hot Pepper. What do you think?



When I had a short chat with Philippine Primer’s President, Hiromichi Fujita, I realized that Japanese people are having a hard time doing business abroad because of the language and since there are many of them who are interested in investment and business in developing countries like the Philippines, the more they need information in their language that can truly assist them to maximize opportunities in business and life. 

Surely, blogs are helping (like the blog of my wonderful CEO, Motokatsu Sunagawa and the one from guy with the small eyes, Takuya Oka) but I think free papers are still the best for the Japanese to maximize their stay in the country or for the local entrepreneurs and brand to take advantage of these high-end market. I looked for some of the helpful Japanese free papers in Southeast Asia:

LAOS

They have Taste of Laos for Laos!

VIETNAM

Photo is from http://aab.co.jp

According to AAB Inc., Vietnam Sketch is the first Japanese information magazine in Vietnam that is issued monthly. The main targets of the magazine are travelers from Japan and Japanese people residing in Vietnam. It covers highlights of Vietnamese trend, cultural information and living information. The magazine is distributed to 500 and more places for free in addition to distribution to travelers via travel agencies. Their websire has obtained the wide range of readership in both Japan and Vietnam.



Heritage Japan is a media that appeal to tourists and business people who travel to Vietnam. The magazine is distributed to 1,400 Japanese companies in Vietnam and it is considered a reliable medium among local Japanese publications. 

Wise Weekly free paper is also now being distributed in Ho Chi Minh. IT was first distributed in Bangkok.



Photo from http://fujisan.co.jp

CAMBODIA




Krorma Magazine is a bi-monthly magazine in Cambodia for the Japanese residents and tourists.









SINGAPORE

There are many Japanesse in the lion city but I’m more familiar with JPlus, the Total Lifestyle Japanese Magazine published by Comm Pte Ltd. According to its CEO, Connecting People, Communicating with the World” Through our media, COMM strives to foster the relationship between Singapore and Asia through creating “Communication Platform”. We, as a leading Japanese media in Singapore and Asia, believe in bringing people together, introducing good quality businesses for the people, and creating a lifestyle that enables people to have better, and more enriching life.”




But aside from Jplus, Singapore also has Mangosteen Club, a monthly Japanese magazine.












INDONESIA



Indonesia is also one of the favorite SE countries of the Japanese. In Bali, Japanese travelers and investors are flying back and forth. I was awed when I had a vacation there and noticed that most of the locals even speak Nihonggo making a vacation so much easier for the Japanese. And of course, Api Magazine always make their lives easy-riffic!




THAILAND

According to Fujita san, maybe the SE Asian country with the biggest number of Japanese is Thailand with an estimated count of 40,000. No wonder they have around 14 Japanese free papers there! And here to name a few:


Wise Weekly is a very popular weekly free paper that captures the biggest percentage of Japanese in Thailand. The information that they give is concentrated in Restaurants, Beauty, Schools, and several other industries that help businesses. They also circulate in Vietnam now in Ho Chi Minh city.



WOM is one of my favorites for its petite size and beautiful layout.





DACO is also distributed in Thailand every month.

















PHILIPPINES

Philippine Primer is monthly lifestyle Japanese magazine in the Philippines that connects local entrepreneurs to the Japanese market. Launched in 2008, it works closely with the Philippine Department of Tourism in publishing various information about F&B establishment, beauty and learning info, the updates on art, sport, business, history and culture. The magazine and website are published ad moderated by Primer Media, Inc. and aims to assist the Japanese expats, residents and tourists in the country.

I don’t have information on free papers in MALAYSIA, BRUNEI and MYANMAR so if you know some, just please leave a comment on this post! But in addition, there’s also a Japanese free paper in INDIA, Chalo. Chalo is a free monthly free paper in Japanese in New Delhi.
Photo Source: kyodonews.jp

JPy Magazine is a lifestyle magazine for Asian women in Southern California. It was established in 2006 and the first issue was launched in 2007. Their motto is “Happiness is Infectious” in which it acts as an innovative portal connecting global women working towards achieving their goals and dreams in LA with real success stories of actual people. In addition, the quarterly issue of JPy offers the latest tips and information for enriching the lifestyle of LA’s women.

Pocket Page Weekly is the famous Japanese free paper in HONG KONG.

And I’ve found out that there’s a Japanese Media Network and the association of Southeast Asian Japanese free paper, Asia Furipe Editors, that help each country’s free paper to share and recommend information about their respective countries. 

There are also magazines like Domo, J-Style, Move, Concierge, G’day Japan, KauKau, You Maga, etc which I find interesting as well. 

I wonder if there are some Filipino free papers abroad since there are so many Overseas Filipino Workers.

As I trace and research on the famous titles of free papers in the Philippines, I adulate how most of them are owned and managed by Hinge Inquirer, the magazine arm of Inquirer Group of Companies. Free papers based on interests, location and lifestyle..name it, Hinge Inquirer has it!

Note: All photos were taken from the internet.

Let’s talk about Marketing in Jakarta.

I couldn’t help it.

I’m addicted to checking out advertisements and market behavior wherever I go. I concede that the market segment that I mostly observe is very small and I tend to generalize sometimes, but this is based on my unbiased and tried-my-best-to-be-objective observation. Haha.
Couchsurfers from Jakarta loves Blackberry!

I went to Jakarta last March to have a glimpse of Indonesia. When I arrived, in the airport, I’ve seen a huge blackberry advertisement. I started to wonder if it’s a trend in Jakarta. I’ve walked, had coffee, ate, went to internet shops, wandered again and again, and everywhere I went in the streets of Jakarta, Indonesians were using Blackberry.

We celebrated Earth Hour and had dinner with the Couch Surfing-Jakarta. In a group of 8, 6 have Blackberry as their mobile phones. Interesting! I therefore conclude that Jakarta is invaded by Blackberry. Bow. Haha.

I wonder why and how it became a trend. Is it because it’s cheaper to have BBS? Is it because of the appearance? Packaging?

Well, definitely, if everyone’s using the same service, it will definitely be cheaper.

But I’m more curious to know how advertisements will be effective to the Indonesian Market. Is my assumption true that “Gratis” is a trend in Indonesia’s advertising industry? Well, I just concluded this since most of the billboards and posters that I’ve seen mentioned about their “gratis” or freebies!
at the train station.

What do you think? 

at the airport.





Reasons why you would want to tap the Japanese market in RP.



With all the panic in what’s happening in Japan nowadays, efforts of penetrating the Japanese market in different industries are now being withdrawn.   


Worries that it’s not a good timing to introduce or reintroduce their products and services to that very niche but rich market are in everyone’s discussion. But it’s different with Japanese, for them, Time is really gold. There’s no point of holding back, business is business. This explains why despite of what happened and what’s happening in Japan this month, Japanese arrivals in RP increased by more or less 1,000 and why the World Bank said that they expect the economic impact of the disaster on the East Asian region to be fairly short-lived.

Marketing and advertising with Japanese is quite different. They’re more into details and so much into maps (I was surprised how objective they are!). Here are some descriptions of the Japanese Market:

o   High Barrier entry due to language (English language capability is very limited)
o   Closed society with high potential but not yet fully tapped
o   Prefers and trust Japanese source more than English source
o   Conservative and do not take action unless familiar with the company  or recommended by a Japanese
o   Strong tendency to gather and want information as much as possible before taking action.

And the description of the Japanese Travel Cycle:





The total number of inbound visitors for January and February 2011 reached 668,625 for 17.88% growth compared to the arrivals for the same period in 2010.  This feat may be attributed to the growing confidence of the international market on the Aquino Administration.

In the first two months, Korea maintained its position as the biggest and top source market with 165,868 arrivals, with a share of 24.81% to the total visitor traffic, and growth rate of 35.22% vis-à-vis the previous year.

This market is followed by the USA with 17.05% share for 114,022 arrivals, Japan with 9.83% share for 65,755 arrivals, China with 5.77% share for 38,590 arrivals and Taiwan with 4.26% share for 28,461 arrivals.  Combined arrivals from these top source markets constituted 61.72% of the total inbound traffic.

India, Russia, Australia, and Canada were the fastest growing markets during the period with 74%, 36%, 22%, and 21% increase in visitor arrivals compared to 2010.


European markets, on the other hand, accounted for 11.08% of the total visitor traffic for 74,073 with the United Kingdom posting 8.48% growth and Germany recording 4.67% increase in arrivals.   The Scandinavian markets showed double digit growth while arrivals from France modestly increased by 4.67%.

The ASEAN market expanded by 13.70% for 49,634 arrivals with Malaysia and Singapore registering 20% and 16% growth rates, respectively.  The ASEAN market accounted for 7.42% of the total visitor arrivals during the first two months of 2011.

There are 17, 757 registered Japanese residents and expats in the Philippines according to Japan Embassy and there’s a growing number of Japanese tourists, who would not want to be known to the hard-to-penetrate-rich-market?

PROSPECTING

This is a super overdue post. 


I was thinking that Prospecting in the Sales Industry and Prospecting a new partner/ boyfriend have the same process. True?


In a Sales Funnel, Prospecting is the first step and occupies the largest space. Simply because it’s the continuous and deliberate search for new prospects or new needs of present customers. Then, there comes the appointment getting, preparation, presentation, closing, objection, negotiation, then… SOLD!


In both areas, you need to plan your prospecting. You have to collect “suspects” then qualify them. First, you establish the need or the opportunity.


In Sales, everyone can be a prospect. Same with lovelife. But to make the search more exciting and effective, you have to plan out and determine which will be fit for your company and which will be needing your service. No one will buy your service if they think that you don’t offer something different or they don’t see the opportunity for growth using your service. Same with lovelife, right?


So after planning your “prospects,” you have to qualify them. In Sales, you must determine if they have…


A- bility to Pay
W- ant or Need
A-uthority to Buy
R- easonably Approachable
E- ligible to Buy


In lovelife, you must consider the same…


Sources in prospecting can be referrals, Internet, newspapers and other publications, other salesmen or other singles, associates of the prospects, and the prospects himself. But always be reminded that in prospecting, you must put set targets or systematize, look near and far, it must be continuous and deliberate and you have to AIM HIGH TO SETTLE HIGH. Never settle for less.


Why do we need Prospecting?


…for effective use of the Salesperson’s time
…higher sales and income
…replacement of lost customers


Think about it, it will be so sad for you to belong to someone else, when the right one comes along… Prospecting helps one to measure what one deserves and gives one the opportunity to explore.