A conversation with my niece, Rei, over the weekend inspired me to write about #PublicRecord by Us the Duo. She was telling me how much she likes storytelling and how stories are everywhere and are presented in different forms. I fully agree with her cause I love stories. Stories are in movies, books, essays, photos, social media posts and of course, songs. A story is … Continue reading Stories are everywhere but those translated into songs are my favourite.
I knew that this moment will drag me back here and write something that I’d love to remember years from now. As an expat in the little red dot, everyone’s in awe whenever I tell stories of how Pacman turns the busy streets of Manila (and all parts of the Philippines) into ghost town whenever he has a fight. As crazy as it sounds, it’s like an unsaid … Continue reading Pacman survived the “bad weather”
Are you a Filipino? Aside from Jollibee, you probably consider “Eat Bulaga,” the longest running noon time show in the Philippines, a part of your memories growing up. I do. And I follow them on Facebook. And if you’re like me, you should’ve followed (cause it’s just in your newsfeed! Haha) Paolo Ballestero‘s journey to the #MakeUpTransformation stardom. It went viral and was picked up … Continue reading #TransformationTuesday
Jollibee is my childhood hero. Though I’m not a big fan of fast food, I crave for the regular yum, spaghetti and chicken joy every once in awhile. Up to now, there are very few Asian (except Japanese) brands that become “global brands.” And for the Philippines, Jollibee is one brand that the country can be globally proud of and call its own. I visited home 2 … Continue reading No more #ChickenSad, #HaySalamat!
For all we know, digital and social is a very fast-paced industry and we- marketers, social media practitioners, entrepreneurs and even CEO, CMO, CFO- all have to keep up with the changes. At some point, what we’ve mastered about Facebook ads or Twitter content best practices last year may not be applicable to our campaigns this year. So I thought of curating some relevant social media news, specifically in Asia (cause you’ll read those big news/changes in The Next Web, Mashable or Tech in Asia) so I’ll be updated together with you.
For now, I’ll be repurposing some of the content that I’ve written in We Are Social Singapore’s Tuesday Tune Up. But will be curating more as much as possible in the days to come. Have fun!
In the midst of all the commotion and panic when Facebook was down today, KitKat Philippines quickly found an opportunity. #reactivebrandsonsocial Looks like #Facebook is having a BREAK right now. Have a BREAK, too! 🙂 #facebookdown pic.twitter.com/rBhH4CMqKS — Nestle KitKat PH (@kitkat_ph) June 19, 2014 Continue reading Have a break when #Facebookdown
Some marketers may not believe entirely but each and every one of them nowadays know that they have to integrate “social” in their marketing. plans no matter how small scale the campaigns are. Most of them, especially here in Asia don’t even know where to start. You might have seen this ebook a couple of times since it was published online last month but, in case not, please … Continue reading eBook: Social Brands by We Are Social Singapore
No wonder my social feeds are full of selfies! Haha. According to Time magazine’s The Selfiest Cities in the Word report (via TechInAsia), The Philippines emerged as the selfie leader in Asia followed by Malaysia. TIME counted the Instagram photos with #selfie hashtags and geographic locations for two five-day periods between January and March through the site’s API. The high selfie rate may be attributed to the growing … Continue reading #Selfie leader in Asia: Philippines
It’s a new year! C’mon, you shouldn’t be so pessimist at this time of the year!? 🙂 If one of your goals this year is to expand business in Asia Pacific, We Are Social’s Digital, Social and Mobile Report should come in handy when you plot out you next steps. Not from Asia or no plans to expand here? These may be more relevant to … Continue reading 2014 APAC Digital Overview
My dad turned 59 last Tuesday. This year, he celebrated his great day with the same enthusiasm but in a different venue, hospital. 😦 Growing up, he’s a very strict dad but he always explain his point. I don’t know why but he’s very expert in world history (that’s why he’s very bored in the hospital because there are no CNN or BBC and he … Continue reading Tweeting helped my dad.