It’s Holy Week and Ramadan is just around the corner! With the diversity of cultures and religions, marketers in Southeast Asia are now finding various ways to win their consumers in the most ethical (I hope!), strategic and cost-efficient. Here’s Google Indonesia’s Winning Ramadan with Digital Report, in case you need it. Though it’s almost half of the year, I’m compiling some great reports that can … Continue reading Useful 2019 Marketing Reports
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy, Confessions of an Advertising Man Continue reading
adcollector: HUNT ADKINS (USA) fro Urban Eatery I like the “nonconformity” of this ad, very wise and brave. Continue reading
I couldn’t help it. I’m addicted to checking out advertisements and market behavior wherever I go. I concede that the market segment that I mostly observe is very small and I tend to generalize sometimes, but this is based on my unbiased and tried-my-best-to-be-objective observation. Haha. Couchsurfers from Jakarta loves Blackberry! I went to Jakarta last March to have a glimpse of Indonesia. When I … Continue reading Let’s talk about Marketing in Jakarta.
With all the panic in what’s happening in Japan nowadays, efforts of penetrating the Japanese market in different industries are now being withdrawn. Worries that it’s not a good timing to introduce or reintroduce their products and services to that very niche but rich market are in everyone’s discussion. But it’s different with Japanese, for them, Time is really gold. There’s no point of … Continue reading Reasons why you would want to tap the Japanese market in RP.
Yesterday, I realized that I’ve been in my current job for a year already and I think my career goals improved a lot, clearer this time. I have genuine interest in people ever since and that’s the only thing that didn’t change as time goes by. I grew up believing that I want to end up being a Broadcast Journalist. That was my one and … Continue reading I think I know how to break my ice.