Catching Up: Social in Asia

For all we know, digital and social is a very fast-paced industry and we- marketers, social media practitioners, entrepreneurs and even CEO, CMO, CFO-  all have to keep up with the changes. At some point, what we’ve mastered about Facebook ads or Twitter content best practices last year may not be applicable to our campaigns this year. So I thought of curating some relevant social media news, specifically in Asia (cause you’ll read those big news/changes in The Next Web, Mashable or Tech in Asia) so I’ll be updated together with you.

For now, I’ll be repurposing some of the content that I’ve written in We Are Social Singapore’s Tuesday Tune Up.  But will be curating more as much as possible in the days to come. Have fun!

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Beauty in East Asia means skincare, while in SEA it’s makeup: Hakuhodo

Interested in Asia? I found this interesting article from Campaignsasia.com that might be helpful.

ASIA-PACIFIC- East Asian women focus more on skincare, while makeup takes precedence in Southeast Asia, according to a Hakuhodo study on the perception of beauty products across 14 Asian cities.

Part of its Global Habit survey, which conducts around 900 interviews in each of 34 cities (more than 1,000 interviews in China and in India), this report spans 14 Asian cities in East Asia (China, Taiwan, Hong Kong and Korea), Southeast Asia (Thailand, Malaysia, Philippines, Vietnam, Indonesia and Singapore) and India. 

The report polled the use of 21 beauty products including skincare and makeup and found that more than half were used by at least 50 per cent of women in Seoul, Hong Kong and Taipei. Women in Seoul use the most beauty products by far, with more than 50 per cent using 18 of the 21 products. At the other end of the spectrum, women in three Chinese cities, Southeast Asia and two Indian cities are limited to a few basic items.

One product stood out as almost universally used. Around 90 per cent of women in East Asia use facial cleansers and more than 70 per cent in Southeast Asia (except Jakarta where the figure is still above 60 per cent). Regionally, the lowest use of cleansers is in India, where only 40 per cent of women use them. 

Across Asia, Japan and Korea lead beauty fashions and trends. In Hong Kong and Taipei, women look to Japan more than local trends, but in Southeast Asia, beauty trends from Korea the West lead the way, particularly among younger women.

In China, Japan and Korea have roughly the same degree of influence in Guangzhou, while Korean beauty is the archetype in Shanghai and Beijing.

When it comes to choosing beauty products, price is a factor across all markets. This is combined in Hong Kong and Taipei with a demand for high quality. In Seoul, women care about brand reputation and environmental friendliness—a point of difference for the city. 

In China, women care about brand image, but also convenience and service, particularly in Beijing. In Southeast Asia, women in Vietnam prioritise packaging, Malaysian women require ease-of-use, and in Bangkok, innovation tempts women into buying. 

Fashionably Asian

I love being Asian. I love being Southeast Asian more because there’s something unique in ASEAN’s traditional clothes that I find so elegant and full of characters and stories of the past.

Fortunately, I met some interesting beautiful ladies that continuously sharing and wearing their love for their Southeast Asian culture. 

CAMBODIAN SILK.

Please don’t sue me for taking Jessica’s photo from her blog. Please. Jessicat fans. 🙂

I love Jessica. She’s a very vibrant, fun and smart (and hot!) Malaysian. I like how she tells her adventures everyday and of course meeting her personally is a different story, conversations are longer and more fun!

In the photo above, she’s wearing a handmade printed dress from Cambodia. Check out more of her fun adventures and style at http://thejessicat.com or in twitter: @ImTheJessicat.

INDONESIAN BATIK.

Don’t be deceived by the beautiful smile, she’s tougher than you think she is. Chichi is a very pretty legal counsel, blogger and my morning ritual buddy (Why do you straighten your hair and I curl mine? Haha). A day with Chichi means a day of non-stop laughter and conversation. 

She’s wearing her casual batik dress which I want to have (though I like this more. Can I have it Chi? haha)! 

Don’t miss things about Indonesia and Indonesian fashion & lifestyle by following Chichi at http://chichiutami.com or in twitter: @ChicMe.

BURMESE LONGYI.

Yatanar is a sophisticated young lady, full of energy and opinion. The first thing I love about her when we met was her eyes, then her shoes. Haha. Yatanar is wearing Burma’s traditional skirt, longyi, which I need to see and have for myself soon! 🙂

Don’t miss the latest in Myanmar’s blogging community, follow Yatanar in twitter: .

These ladies are definitely conquering the world in style, well, Southeast Asian style. So here’s my current ASEAN Style addiction. What’s yours?