Beauty in East Asia means skincare, while in SEA it’s makeup: Hakuhodo

Interested in Asia? I found this interesting article from Campaignsasia.com that might be helpful. ASIA-PACIFIC- East Asian women focus more on skincare, while makeup takes precedence in Southeast Asia, according to a Hakuhodo study on the perception of beauty products across 14 Asian cities. Part of its Global Habit survey, which conducts around 900 interviews in each of 34 cities (more than 1,000 interviews in … Continue reading Beauty in East Asia means skincare, while in SEA it’s makeup: Hakuhodo

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