Pacman survived the “bad weather”

I knew that this moment will drag me back here and write something that I’d love to remember years from now.

As an expat in the little red dot, everyone’s in awe whenever I tell stories of how Pacman turns the busy streets of Manila (and all parts of the Philippines) into ghost town whenever he has a fight. As crazy as it sounds, it’s like an unsaid rule that Filipinos are glued to their screens to watch the great boxer and pray for his “win” each and every fight.

I grew up with this. Haha. And I’ve shared a lot of great memories with my dad while watching the fight and drinking a cold San Miguel beer with his friends. I didn’t even like boxing. It’s violent for me. But a Pacman fight turns every Filipino around the world into a boxing expert everytime. Believe me, from Philippines to US, Middle East, Taiwan or UK, Filipinos are glued to their phones to catch up with families before and after the fight.

Amazing, right? At some point, Iknow Pacman brought heart to the boxing sport and united the Philippines in so many ways.


No need to go far, my news feed says it all.

(Screengrab from the hardworking businesswoman, Ailette)

(Screengrab from the hardworking businesswoman, Ailette)

(Nakaw photo of List from Perth)

(Nakaw photo of Liszt from Perth)


(Photo from @unikathija)


(Nakaw photo from Jopot @melvin_zamora)


Us earlier. LOL. #OFW Thanks to Kuya Macoy and to Ate Mhely for the live stream. Haha.


Working in the marketing and advertising industry, I know that there’s something clever that’ll come out from great brands in moments like this. This time, McDonald’s got the spotlight.

A couple of days before the big fight, McDonald’s Philippines released a clever ad to show their support to the Filipino champion. It’s very timely and sincere to the point of touching the hearts of every excited and nervous Filipino supporter.

  After the fight, McDonald’s impressed me even more by sending the message that captured what the shocked (somehow sad) Filipino fans would like to say. 



Below is the screenshot of my Instagram feed minutes after the fight. 🙂 Photo credit to my IG friends but correct me if I’m wrong, McDonald’s message just blended in. It’s a brand that cares… makes you wanna say “let’s go have some McFlurry kasi mainit ang ulo ko!” Haha.

IG Feed


It was just clever.

Pano ba yan? Just like what McDonald’s said, “we’ve always survived the bad weather. We’re very proud of you, Pacman!”

Til next time!

Catching Up: Social in Asia

For all we know, digital and social is a very fast-paced industry and we- marketers, social media practitioners, entrepreneurs and even CEO, CMO, CFO-  all have to keep up with the changes. At some point, what we’ve mastered about Facebook ads or Twitter content best practices last year may not be applicable to our campaigns this year. So I thought of curating some relevant social media news, specifically in Asia (cause you’ll read those big news/changes in The Next Web, Mashable or Tech in Asia) so I’ll be updated together with you.

For now, I’ll be repurposing some of the content that I’ve written in We Are Social Singapore’s Tuesday Tune Up.  But will be curating more as much as possible in the days to come. Have fun!

Continue reading

Have a break when #Facebookdown

In the midst of all the commotion and panic when Facebook was down today, KitKat Philippines quickly found an opportunity. #reactivebrandsonsocial

eBook: Social Brands by We Are Social Singapore

Some marketers may not believe entirely but each and every one of them nowadays know that they have to integrate “social” in their marketing. plans no matter how small scale the campaigns are. Most of them, especially here in Asia don’t even know where to start. You might have seen this ebook a couple of times since it was published online last month but, in case not, please “exploit!”

Now, your brand can be a social brand.


2014 APAC Digital Overview

It’s a new year! C’mon, you shouldn’t be so pessimist at this time of the year!? 🙂

If one of your goals this year is to expand business in Asia Pacific, We Are Social’s Digital, Social and Mobile Report should come in handy when you plot out you next steps.

Not from Asia or no plans to expand here? These may be more relevant to you:


Tweeting helped my dad.

My dad turned 59 last Tuesday. This year, he celebrated his great day with the same enthusiasm but in a different venue, hospital. 😦

Growing up, he’s a very strict dad but he always explain his point. I don’t know why but he’s very expert in world history (that’s why he’s very bored in the hospital because there are no CNN or BBC and he keeps on watching teledramas). He’s a very naughty and loud person, “makulit” as everybody says. I remember when I was in elementary, everybody’s saying that if I’ll have a boyfriend without finishing college yet, my Dad will ask me to marry and leave the house as soon as possible because he’s very strict. But it wasn’t true, he’s strict and makes sure that you’ll stand firm (and fight for it if necessary) to whatever you believe in. He’s a very cool and kind man.

Since he is in the construction industry, he drinks a lot as part of motivation in his workers and as part of “pakikisama.” He’s always the last man standing in drinking that made him look more scary and strict. We thought we’re prepared for this but when Dad’s liver started to have a problem, we realized that there’s never a preparation for these kind of things.

His hemoglobin dropped to 7.3 last Friday, half of the normal 14. His liver wants rescue in producing red blood cells that made me and my whole family panicked. He was getting weaker and more pale.

I didn’t know where to get them but I knew, I must.

Then, I tweeted (part unconscious).

After a few minutes, Tonyo Cruz, a famous blogger in the Philippine Blogging community, retweeted my post. Then 5, 10, 20 people that I didn’t know, retweeted what I said. Some of our friends sent group text messages. I was overwhelmed by the fact that many people care about my dad, some were my friends and colleagues, some didn’t even know him.

I remember writing about the power of posting and re-posting a month ago because I was so impressed with the natural kindness of people and I didn’t know that when it happens to me, it’s much more impressive.

On Sunday morning when I was looking for people who’d donate O+ Blood for my dad, Enzo, a Filipino photographer and blogger from Bulacan and Carina delos Santos, a very kind-hearted Filipina from Muntinlupa who started donating blood when she saw the hardships of her family in looking for blood donors when she had dengue (and almost had blood transfusion), arrived in the hospital and told me that they will donate blood to my dad. I mentioned the places where they lived for you to realize how grateful I was that they went all the way to Taytay, Rizal and donated blood to my dad. How cool was that? Who are these people? 🙂

Though because of the schedule and several other things, Enzo wasn’t able to donate. Me and my family truly appreciate his kindness. 

Amazingly, both Carina and Enzo didn’t know Tonyo, the person that they both follow in Twitter and the person who disseminated the information about my dad. I am very thankful to Tonyo’s big heart and I would really appreciate if I’ll have a dinner with him and would be very grateful to finally introduce Enzo and Carina to him. 

Words can’t explain how grateful I am.

Several people sent me emails, Facebook and text messages, and even tweets from friends from Indonesia, US and Singapore, expressed their prayers and support for dad’s fast recovery and for me and my family’s strength. Thank you very much.

My dear sweet friend Agatha Tapan, dropped by the hospital to pray over my dad. 

My ever supportive friend, Danica, brought a cake for me for my dad’s birthday.

I don’t know how will I be able to thank my aunts (Tita Billie & Tita Carol) who were there from there from the very start. I never felt scared, I was never alone. My Ate Marissa coordinated with the Red Cross for the blood which made me feel so much better together with the prayers of my cousins and friends.

After the transfusion of 3 units, Dad’s hemoglobin was 8.7, increased but still not a good number to proceed with the operation since that time we learned from the result of the CT Scan that he has Cirrhosis of the liver. So we asked our friends and colleagues again for help.

My Japanese supervisor, Kaoru Ito, donated blood for my dad. It was very unexpected since Japanese people are mostly scared to visit hospitals in the Philippines unless their familiar with it, so I was very surprised and thankful to her.

These are the people who donated blood for my dad that our family will always be thankful:

And of course, I was okay because of Taku. He reminds me everyday that tomorrow will always be another great day and that tough people know it. For the record, it was his first time to meet my parents and surprisingly, my Mom had spoken Japanese again and entertained him. Haha.

Dad’s still undergoing the second unit of blood transfusion and might finish the last tonight. Hopefully, tomorrow morning, he’ll push through with the operation and he’ll be able to get out of the hospital after.

Again, thank you for the support and prayers and God bless you more! Let’s keep on tweeting!

The power of posting and reposting.

I have been busy working on with the tasks that piled up at work after being away for almost a week for the Southeast Asia Blogger’s Conference in Bali, Indonesia. Aside from work, I’m still worried about how my dad reacts on his current condition. There were so many things that happened that makes me want to blog 5 times a day. Haha. In the Philippines, Social Media has played an indispensable role in the past election and some disasters like the typhoon Ondoy. Lately, the trend in Philippine’s Social Media inspired me, it was not just about the former President Gloria Arroyo being arrested but also, when a Facebook user (Jeddie JS) has helped an old couple find each other amidst the crowded city through posting and sharing a photo in Facebook.

The story of Lola Aurelia & Lolo Luis was in Facebook and Twitter the whole week and I was surprised to see in the local news today that Jeddie and Lola Aurelia finally met each other to greet and thank each other.

According to reports, Jeddie saw Lola Aurelia in Roxas Boulevard sitting and wearing a daster pinned with flyers at front and back, of the husband that she was looking for in weeks. The good-hearted Jeddie was touched how Lola Aurelia patiently gives out the flyers to every person who passes by, hoping that someone will lead her back to her husband, Lolo Luis Matias. The photo that Jeddie took and shared was reposted more than 60,000 times in Facebook that lead to the attention of a GMA News Team that later on helped Lola Aurelia in her hunt for his one and only love.

I’ve seen in my Facebook News Feed and Twitter Timeline touching posts of friends about the moment of reunion of the couple and I was intrigued on how it went. Here’s the video of the touching reunion:
I was touched with Lola Aurelia’s interview when she mentioned of how worried and sad she is whenever she eats because she thinks about if her husband has something to eat or if he has a place to stay. It reminded me of my dad saying that he needs to go home in our province even if he’s sick because my mom is alone. Being a hopeless romantic as I am, this incident taught me 3 important things:
  1. That true love exists. Fighting for your love (and his welfare) is never a waste of time.
  2. That a good heart can make this world a better place to live in and our good intentions can help others through our own simple ways.
  3. That New Media or Social Media is truly playing a vital role in today’s generation so we all need to be responsible in everything that we share in the internet.
According to some articles of John Russel of, Japan is the model for mobile social networking, Hi-5 is the most popular social mobile networking in Thailand, Jakarta has the largest Facebook population of any city in the world with 17.5 million users, while Philippines has the highest proportion of users per population naming it the Social Networking Capital of the world in his article in May 2011. You can also refer to Tonyo Cruz’ post on the Nielsen’s first report on Southeast Asia’s Digital Consumer Report.

As I switch from one channel to another, I’ve seen so many news about a person’s ruined reputation through blogs and social networks that remind me that whatever we post can make or break a person or organization. It can also make some people furious and annoyed. I like what Dian Paramita, an Indonesian friend and blogger that I met in Bali, have said in her post that talks about how people should not react or comment on things that they don’t fully understand. (Haha. I don’t understand why there are some funny people who just talks without understanding the whole picture, generalize and force others to believe in what he/she believes in.)

Anyone is free to write and express their thoughts in the internet anytime and anywhere about anything. But I really hope that everyone should always think that there’s a consequence in our every action and every post. Remember, internet is not limited to your network, it is global and has the power to make this world a better place.

As what Maria Ressa said in her interview with Philippine StarAs social media becomes bigger and bigger in our country, it has the power to spread the following: Terrorism. Fear. But also hope.If corruption spreads through social media, we can also counter it. If we spread that within our networks, and share the action they can take for it, then we begin to change reality.”